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Last Updated June 17, 2021

Icons of Style: A Century of Fashion Photography, 1911-2011

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Website: Visit website
Address: The J. Paul Getty Museum
1200 Getty Center Drive
Los Angeles
CA 90049
Telephone: +1 310 440 7300

Starts: 26 June, 2018
Ends: 21 October, 2018
Opening times: Sun-Thur,1000-1730 hrs, Fri-Sat, 1000-2100 hrs
Genre: Fashion

Fashion is ephemeral, art is eternal. —Oscar Wilde

Why do some fashion photographs transcend their commercial character to function as works of art, while others do not? In part, the answer lies in the ability of a fashion photograph to reflect two or more worlds: the perfect world inside the frame—where youth, beauty, and luxury reign supreme—and the harsh realities of the world outside it. The best fashion photographs remind us of other works of art or expand the boundaries of the genre, redefining what a fashion photograph is supposed to do, or be.

Beginning with 1911—the year Edward Steichen created the first “artistic” fashion photographs—and ending with 2011 with digital technology as a dominant paradigm, this exhibition surveys the rich and varied history of modern fashion photography. The show traces its trajectory from niche industry to powerful cultural force, and its gradual embrace as an art form.


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